No more empty words. No more empty promises. It’s time to ground sustainability communications.
These days, it’s buzzword mania in the sustainability scene as decision-makers grapple with the many challenges ahead of us. ‘Climate neutral’, ‘green economy’ and ‘net zero’ are classic examples of terms that are easily thrown around, yet have complex concepts and connotations behind them. Greta Thunberg’s iconic ‘blah, blah, blah’ speech on the climate crisis puts it plainly: yes, we need constructive dialogue to gain any headway. Of course we do. But decades of technical terms and lofty goals haven’t led to the deeper sustainability action the world desperately needs.
Here are three main reasons why lofty language and buzzwords don’t work and won’t inspire change:Read more